https://www.wix.com/wix-lp/amazing-text 01 What do you offer? Explain very clearly what you do. It sounds obvious, but it’s easy to forget! You don’t need to list everything you offer right up front. A simple sentence will do. 02 Who is it for? Think about who needs your product, service or skills the most. Is it for everyone or just a specific group of people? Let them know they’re a good fit. 03 Why do they need it? Think about a problem you’re solving—it can be big or small. List both the practical and emotional benefits you offer, for example, “Learn climbing skills” and “Make lifelong friendships”. 04 What’s your story? Everyone loves a good story. Tell visitors a little about yourself, how you got started and what you’re passionate about. This will give visitors a reason to believe in you. Your website should sound like you, so write as you speak. You can always tighten up the text later. 05 Why should they trust you? Show that you’re trustworthy. Buil...